by: Foz do Iguaçu Destination of the World
The Iguassu Convention & Visitors Bureau – ICVB and Ecocataratas – the concessionaire that manages the stretch of BR-277 between Guarapuava and Foz do Iguaçu (Paraná) – joined together in a campaign to promote the Iguaçu Destination. The action aims to increase the flow of visitors who use their own vehicle to visit the Land of Falls.
The “Foz is Much More” campaign offers Paraná residents a series of discounts and benefits to enjoy the destination. There are extra nights, discounts on dinners and receptions, complimentary drinks and various bonuses offered by ICVB members to interested parties who register through the campaign website www.fozejuntomais.com.br.
The initiative came from the Ecocataratas marketing team and gained support from the ICVB and its supporters, who represent a large portion of the region's tourist trade. Provided for in the dealership's marketing plan, the campaign will expand the publicity of Destination Iguaçu, presenting Paraná residents with a nearby Destination, easily accessible and with international travel characteristics.
During the campaign period, promotional signs and panels were displayed along the highway encouraging drivers to join, as well as campaigns on television programs. ICVB has also acquired media in shopping malls and billboards in the cities of Cascavel, Guarapuava and Ponta Grossa. To assist with publicity, the entity is preparing a press trip that should involve journalists from Londrina, Maringá, Apucarana, Ponta Grossa, Cascavel, Guarapuava, Toledo, Marechal Cândido Rondon, among other cities in the state.
The state's tourist – Currently, residents of the state represent the Brazilian region that visits the Iguaçu Falls the most. According to 2014 data from the Iguaçu National Park – PNI, almost 350 thousand people from Paraná visited the attraction. With incentives in the road sector, this number should be even higher in 2015, believes the president of the ICVB, Fernando Martin.
“Opening a partnership with Ecocataratas, which has been our sponsor for years, gives us the certainty of an action that will increase the tourist flow at Destination Iguaçu. With the ease of good roads and the visible increase in people with their own cars, encouraging road tourism promises to boost the sector this year”, says Martin.
Development – For those responsible for Ecocataratas, the action also promotes regional development and stimulates tourism in the State. “We count on the support of partners in this action in order to benefit the trinational region and invite users to explore the tourist attractions and enjoy the leisure that the region can offer”, says Evandro Couto Vianna, superintendent director of Ecocataratas.
Georgia Pereira Hansen from Ecocataratas' Business Communication Advisory, responsible for executing the project with the concessionaire, states that a series of means of communication developed and managed by the company will be involved during the campaign. “We will place our media spaces such as magazines, signs on gates, highway billboards and communications at toll plazas, all in favor of this campaign.”
How to participate – To participate in the campaign, interested parties must access the website: http://www.fozejuntomais.com.br/
campaign and complete a brief registration. The user will receive a code in their registered email that will entitle them to any of the promotion options they choose. It is worth remembering that the registration period runs until October 31st, and you can use the services until December 20th, 2015.
