Itaipu lights up buildings blue in support of the campaign against human trafficking!

For the second year in a row, Itaipu Binacional (Itaipu Hydroelectric Plant) will illuminate the facades of some of its main buildings in blue. The action is a tribute to the Blue Heart campaign, which marks World Day Against Trafficking in Persons, on July 30th.

This time, the monuments chosen were the Knowledge Portal of the Federal University of Latin American Integration (Unila), just after the plant's entrance barrier, and the Visitor Reception Center (CRV). The special lighting began this Tuesday (26th) and will remain on every night until Sunday (31st).

The objective of the Blue Heart campaign is to encourage people's participation and serve as inspiration for measures to help end human trafficking. Blue was chosen by the United Nations Office on Drugs and Crime (UNODC) because it represents freedom and, at the same time, the sadness of the victims.

In addition to human trafficking, the campaign's mission is to prevent and combat slave labor, domestic servitude, organ removal and illegal adoption.

Maria Emília Medeiros de Souza, coordinator of the Itaipu Child and Adolescent Protection Program (PPCA), highlights the importance of reporting to prevent crime. “Without a report, it is very difficult to identify trafficking,” she says. According to the Federal Police, many cases of trafficking end up classified as disappearances or illegal adoption.

Maria Emília mentions that a few days ago a young man from Curitiba almost became a victim of trafficking after believing in a job offer in the United States. Another example occurred a few months ago, when a group of 20 workers were removed from slavery-like conditions on a farm in Guaraniaçu (PR), a municipality 215 kilometers from Foz do Iguaçu. “Recruiters sell a dream. But in reality, it is nothing more than a nightmare,” he said.

The campaign will also be publicized through posters, flyers, emails and on social media. Reporting is easy. Just call 100 or 180 (Human Rights Hotline)

Traffic numbers

Although the police have difficulty classifying trafficking cases, research shows that 24 million people are trafficked every year around the world. Crime is considered the third most profitable illicit activity, generating around US$32 billion. It is second only to drug and weapons trafficking.

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